Ways to make the most out of your networking events

One of the first things anyone in PR will tell you is that your network is everything. Going to networking events, creating connections and making lasting impressions will help no matter what stage of your career you’re in. The majority of jobs in the PR industry don’t have postings - they get filled by word of mouth and networks. Making sure you make a good impression when networking is always important, you never know who your secret connection is.

Bring business cards, pen and paper

When going to a networking event it is important to bring business cards, a pen and some paper. Bringing business cards allows you to provide people with your contact information in an easy way. Having a pen and paper with you works on a few different levels. It allows you to write down any questions you may have so that you can save them for later, it also gives you the chance to take notes of anything you want to remember. On top of that if someone doesn’t have a business card it gives you a way to take down their information.

Active listening skills

Most people when listening are thinking of how they are going to respond to what is being said. An active listener is listening without jumping to conclusions, making eye contact and not interrupting. Being an active listener shows you care and allows you to really engage with what is being said.

Smile

It’s really surprising how far a smile can go with people. Having a smile helps you build better relationships as well as reduces stress so by simply smiling during networking events it makes you more approachable and reduces your stress.

Connect on social media and follow up after

Making sure to connect with the people you meet at the events, adding them on LinkedIn and following them on Twitter where appropriate. It is also important to follow up with a note thanking the person for taking the time to talk to you, this creates a deeper connection.

A firm handshake

A strong handshake is important when networking. A handshake is the first impression you’re making. If your handshake is loose that shows uncertainty and lack of interest. A firm handshake, on the contrary, shows your own confidence in yourself and transfers that feeling to the other person.

Modesty

When meeting with people it is important to not focus on yourself. Don’t brag. Be modest when sharing your own experiences and just be keen to learn new things.

There are plenty of ways to improve at networking, these are just a few ideas. How do you work on getting the most out of networking events?

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